Integrated campaign
Closer than Ever... Wolt Delivers from Mercator Stores
It’s true that everything starts with an idea. It’s also true that no detail is too small or insignificant. From the big-picture concept to every detail that matters—this was the approach we took in the campaign announcing the collaboration of all Mercator stores with Wolt delivery.
Bringing together the brand identities and communications of IDEA, Roda, and Mercator stores with the unique style and personality of the Wolt brand was a tough challenge for our creative team. And after challenges like these, there’s nothing better than enjoying the results of your work.
Digital Campaign
ATL Campaign
Print Materials
IDEA, IDEA Organic, Roda and Mercator
Idea Development
Campaign Concept and Execution
Web Design
Digital and Print Production
Content for Digital Platforms
Google Campaigns
Social Media
The campaign’s goal was clear, but not one-dimensional: first, to inform customers, and then to drive action. This influenced the initial decisions regarding the key visual and core message, as well as the directions for their development.
The creative solution for the campaign and its execution included applications across digital platforms – Google advertising, social media, landing pages, and banners, while print solutions encompassed not only ads but also POS materials such as stickers for checkout counters and doors, as well as hanging displays in stores. What makes the campaign memorable, however, is the ATL solutions for billboards and lightbox ads.
The definition of a campaign’s success is not always just measurable results. Sometimes, the success lies in recognizing that one idea works seamlessly across very different communication channels. That is why we are especially proud of the campaign ‘Closer Has Become Even Closer.’
