Integrated campaign
Prize game
Spring initiates the challenge
By bringing together different platforms and communication channels, integrated campaigns are the highest level of creativity and execution. At the same time, their conceptualization requires strategic planning and the development of communication, so that visual and verbal communication are adapted to each channel.
The Spring Challenge campaign included digital communication – social networks, Google campaigns, in-app materials and Viber messages, as well as OOH and print channels (city light, flyers and POSM), and was crowned with a series of TVC videos.
Digital, OOH and TVC Campaign
Key Visual and Tactical Elaboration
General Structure
and Weekly Winners Announcement
Prize Game 2025.
Idea Development
Campaign Concept and Execution
Design and Copywrite for Digital platforms
Digital and Print Production
Motion Design
The key visual and message, as the basis of campaign communication, included the transfer of the general mechanism and adaptation to key channels in the campaign. The duration of several weeks also required the development of tactical communication.
Tactical communication through sales materials combined the key visual and message with prominent incentive products, and its placement was equally extensive – from social media and banners on all group websites (IDEA, Roda, Mercator, SuperKartica) to YouTube and TVC video.
The placement of various materials through a multichannel approach, with reminders of the general mechanism and conditions of participation on a weekly basis, required constant operational readiness and activities of several agency sectors at the same time.
Through a carefully crafted approach and detailed planning, the key visual and message, as well as all their adaptations, they managed to turn an extensive set of materials and numerous message variations into a campaign that represented a unique entity and at the same time highlighted SuperKartica as a brand, but also its connection with IDEA, Roda, and Mercator retail stores.
