Product launch
Digital campaign
100% trout
The product is new, but the category it belongs to is well-known and not very well-reputed. It doesn't sound like an ideal starting position, does it? However, when you know that the quality of the new product is far above average in the mentioned category, all you need to succeed is to remove consumer prejudices.
So we started working on a campaign for Tropic Fisheries' new breaded program, which includes Fish fingers, Fish nuggets, and Fish burgers. Taking the main advantage of frozen breaded products - recognition as a food that is quick, easy to prepare, , and delicious, but adding communication that leaves no room for dilemmas about quality and ingredients, the new range of the renowned manufacturer was on a good promotional path.
Seasonal Campaigns
Social & YouTube
Promotion in Bosnia&Herzegovina
Fishery, Fish Processing & Distribution for 30+ years
Campaign Concept and Execution
Design & Copywrite for Digital platforms
Digital production
Advertising & Community
Analytics & Monitoring
Visually and verbally, the campaign for the launch of the new range combined the most important functional benefits of the product, those that are most relevant to the target group, and the first communication was strategically placed during the Easter fast.
The centerpiece of the digital campaign was a YouTube Ad, supported through social media formats and adaptation of content on the website. In addition to timely positioning and inspiring creative work, the credit for 1.4 million video views during the campaign's month belongs to precise targeting and optimization.
Successful product placement in a territory that is nationally and religiously segmented, with distinct specificities and limitations in food choices, indicates in-depth segmentation of the target group and good knowledge of consumer behavior, habits, and expectations related to nutrition.
The results of the first campaign initiated regular seasonal communication during the Easter and Christmas fasts, and as each campaign records an increase in the number of views and an increase in the engagement rate, we are sure that with Tropic Fisheries, we will continue to serve the most delicious Lenten meals in the digital universe for a long time to come.
