Year’s Collection
A Step Beyond Perfection
Every Year
With a tradition spanning over a century, Sintelon has become synonymous with carpets on the domestic market. In return, the annual redesign, innovation, and preparation of the carpet catalog for the upcoming year have become synonymous with November and December in our agency.
The Collection Catalog is among our favorite projects, not only because the final product expertly combines aesthetics and functionality, surpassing its previous edition, but also because our partnership with Sintelon is built on a shared sensibility.
Annual Carpet Collection Catalogs
2019 – 2023
Content Categorization,
Color Scheme and Design
Carpets and Runners with 140 Years of Tradition
Idea Development
Print Production
Content for Print Materials
The primary goal of the catalog is to meet sales needs – logical categorization of collections and individual products, an overview of materials, shapes, dimensions, and uses, as well as easy navigation through all parameters.
Still, in a catalog as a sales instrument, for Sintelon and for us, aesthetics is equally important. That’s why working on the concept of each annual catalog always involves a constant balance between creativity and practicality, until the final product combines the feel of an interior design magazine with the clarity required by the sales staff and the end consumer.
Knowledge of the catalog’s structure and of the subject matter in general made it easier to introduce innovations into each subsequent edition. Along with new carpet collections and new products within existing collections, innovations also included graphic solutions designed to make the catalog easier to use, while aesthetic upgrades brought new segments for showcasing products in context.
Constant innovation and alignment of the catalog with industry and design trends – as well as the motivation to exceed our own expectations – are the reasons we love coming back to this project.
