Prize Game Campaign
Win a JEEP, Feel the Victory
The betting industry is known for its large investments in advertising, while strong and recognizable competitors always threaten to challenge the success of market contenders. That’s why it was essential for the WINNER Slot Club prize game to offer attractive yet clear solutions for the complex procedure of a sweepstakes where the grand prize was a car.
From the key visual and overall prize game concept, through the adaptation of every digital and offline asset, to the campaign follow-up on digital channels, we truly experienced the WINNER slogan ourselves and felt the victory.
Three-Month Campaign
Integration of Digital and Traditional Marketing
Community Support
Slot Club
Campaign Concept and Execution
Content
Motion Design
Digital and Print Production
Social Media
The concept is one thing – creative, somewhat intuitive, and strategic – but the operational segment of an omnichannel campaign is more challenging, as it requires the swift adaptation of solutions and the development of messages for different platforms within a very short timeframe.
The scope of designed, printed, advertised, and written materials clearly shows that from October 2022 to January 2023, we were running a marathon campaign.
From the landing page on the website, through a series of teasers and social media posts, POS materials for WINNER Slot Clubs and vehicle branding, all the way to video production and the winner announcement event – this campaign demanded constant readiness, speed, and precision over a three-month period, but the results were well worth it.
We love concepts – strategic positioning and planning.
We also love creativity – playing with imagination and the reality where ideas come to life.
We love operations, too – developing the creative concept through messaging and solution adaptation.
But what we love most is when we get the chance to do it all together!
