IDEA online
Online Strategy
Meets the World
The digital advertising strategy, initially established at the beginning of 2021, encompassed action on several fronts: integrating different promotional channels, synchronizing activities, and structuring through in-depth audience segmentation.
This approach was driven by the client’s requirements themselves – generating demand for shopping through the IDEA online store, defining the pace and channels of advertising, setting up optimization cycles, and creating tailored creative solutions.
All with a single goal: increasing the number of orders placed through IDEA online delivery.
Digital Communication and Advertising Strategy
Integration with OOH Channels
Megaboard on the Beogradjanka Building
Webshop
Brand Strategy
Web Design
Digital and Print Production
Content
Google Campaigns
E-mail Marketing
Analytics and Monitoring
The most significant innovation in setting the strategy was the precise segmentation of the target audience based on behavior, shopping habits, location, and preferred shopping methods. This approach transformed hundreds of thousands of users into eight targeted categories and subcategories, with tailored communication, channels, and ad solutions.
In three months, the number of orders increased by 78% compared to the same period last year. That is when the campaign was expanded to OOH channels and crowned with a key visual on the megaboard installed on the Beogradjanka building.
Following the megaboard on the Beogradjanka building, the digital strategy for IDEA online again came to life in the physical, offline world.
While precision in targeting and measuring the results of digital marketing activities is our daily routine and a necessity, maximizing success requires brands to expand their approach according to consumers’ lifestyles and shopping habits. By leveraging the synergy between online and offline activities and adopting an omnichannel approach, brands provide a unique experience to consumers at every point of contact, both online and offline.
We live and breathe online, measuring conversions, increasing engagement, and refining the most effective calls to action. Maybe that is why our presence offline is equally rewarding - our lightbox ads, based on the digital strategy, were placed at 90 locations across the city.
