Digital positioning
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Esensa Brand Vision
High competition in the pharmaceutical market, the growing popularity of dietary supplements, and the strategic presence of key players on digital channels have not stopped Esensa, under our creative guidance and with constructive client input, from achieving its goals on digital platforms year after year.
Since 2020, our collaboration with Esensa has been growing through a revival of synergy between health and nature, brand awareness activities, and optimal coverage of the target audience, resulting in increased engagement with Esensa brands and products. When combined with creative campaigns and the development of the Esensa Pharmacy online platform, the partnership has been marked by mutual satisfaction.
High Competition in the OTC Segment
Digital Campaigns
Creative Brand and Portfolio Management
Nature and Health
Brand Strategy and Positioning
Campaign Concept and Execution
Digital and Print Production
Content for Digital Platforms
Advertising and Community
Google Campaigns
Analytics and Monitoring
The collaboration began with a seasonal product campaign during the COVID period, when ’immunity’ became the most searched term, while social media and Google tightened advertising regulations for medical products and dietary supplements.
Yet, in the Imunobeta campaign “No Winter for Strong Immunity”, out-of-the-box creative work, precise audience segmentation, and more than 10,000 clicks in the first 11 days on the Google Display Network demonstrated that high competition and strict regulations could not block the path to the target audience.
This campaign also highlighted that integration with Google Search campaigns and coordination with social media activities is what allows a product to stand out in a crowded market. As a result, the same campaign on the Google Display Network recorded over six million impressions the following month.
Working with Esensa over the years has brought us joy, satisfaction, and continuous creative challenges.
