Anti-Piracy Campaign
An Idea That
Traveled the World
The conceptual solution for the anti-piracy campaign, created at the very beginning of Cherry Marketing Solutions’ work, proves that ideas can travel the world.
At least those that are big enough, while also being the result of a genuine understanding of the client, the product, the market, and the target audience.
Globally Used Key Visual
Print and POS Solutions
Digital Materials
Cherry Partner since 2015
Idea Development
Campaign Concept and Execution
Photography
Print Production
Creation of POS Materials
The anti-piracy campaign “Cheap solutions can sometimes be painful” was originally created as a creative concept for local needs, where purchasing legal software was not common, and the stick was traditionally more effective than the carrot.
The photograph illustrating the risks of using illegal software also received its physical, 3D version, so consumers in retail stores across Serbia found a cactus in the place of a computer mouse, along with locally adapted hangers, posters, and stands.
When the client recognized the potential of the solution, this one creative idea evolved into a regional campaign, which was later adopted overseas as well – across both digital and offline platforms.
