Digital Campaign
Installment Cornered,
Conversions Sky-High
Conversions are the most important goal in Google advertising sales campaigns. Functionality must always be a priority, even on the Display Network, where banners need to drive the desired response from targeted users.
That’s why creativity in these campaigns is usually subtle, except when we see an opportunity for it to become the foundation of one of the most successful and recognizable campaigns in our portfolio. Then, we’re not talking about creativity… we’re talking about Creativity.
Digital Campaign
Special Fair Offer
Cutting-Edge Google Banners
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Idea Development
Campaign Concept and Execution
Google Campaign
Digital Production
"Large discount," "falling prices," and "the biggest sale so far" have become phrases consumers rarely respond to, because a 5% discount is often advertised just as dramatically as a 70% one. That’s why experienced and informed consumers don’t react to overpromising.
The first requirement of advertising, therefore, is precision and honesty about what is being offered. That requirement must be followed by an equally important one: finding a way to draw attention. So how did conversions skyrocket?
The Google algorithm will only love you if you show that you love it: respect its rules, use it consistently, and above all, try out every new feature as soon as it’s available, even if that means involving a developer in banner creation, and not just a designer.
Animated banners are our specialty, but animation alone does not guarantee conversions. What truly resonated with the target audience was a chain of interconnected causes and effects. The first success factor was a genuinely valuable discount, paired with a creative approach to presenting it: the new installment rate, reduced by 38%, made the original rate feel truly cornered! The second factor was the implementation of an innovative banner format, but the third was no less important – a properly structured campaign and its continuous optimization.
