Digital strategy
Alkaloid Brands
in Our Portfolio
Alkaloid AD Skopje is a company whose values, tradition, social contribution, and legacy are unmatched across the region. And they placed their trust in us to develop a digital strategy for three brands from their extensive portfolio.
Apart from being on the same company portfolio, Becutan KIDS VITS, Collacare, and Health Without Prescription (Zdravlje Bez Recepta) have little in common. Yet, that is what makes working on them such a joy, as it calls for a wide range of strategic approaches and diversity in content and visual communication.
Becutan KIDS VITS
Collacare Collagen
Health Without Prescription
Eight Decades of Leadership
Brand Strategy and Positioning
Branding and Visual Identity
Web Design and Development
Digital and Print Production
Content for Digital Platforms
Advertising and Community
Google Campaigns
When a brand that has earned consumers’ trust for generations places its trust in you, the collaboration becomes a true privilege. Becutan KIDS VITS brings the values and quality of the well-known Becutan cosmetics line into the realm of baby medical products and children’s supplements, and our work on positioning and developing the digital presence of the new Becutan line – KIDS VITS – is inspired as much by contemporary parenting as by nostalgia for the brand we grew up with.
On the other hand, the Health Without Prescription platform reflects Alkaloid’s ongoing commitment to promoting a healthier life for every individual, presenting a selected OTC segment from their wide product portfolio. For the Health Without Prescription Facebook and Instagram pages, we created a new strategic approach, encompassing visual communication, content, and advertising strategy.
We firmly believe that continuous development and innovation are paths to satisfied users, which is why it is a privilege to collaborate with companies that share the same principles. Alkaloid certainly walks the path of innovation, as demonstrated by launching products that respond not only to trends but also to market needs.
Collacare collagen is a prime example of a modern solution with numerous health and aesthetic benefits for today’s women. Beyond the brand’s digital launch, Cherry’s work encompasses content, design, and website development, social media management, Google advertising, and influencer marketing.
