Ara Plaza
Support in opening a retail park
The new retail park, unique in its structure and offerings in Arandjelovac, was opened at the end of 2025. The support of Cherry Marketing Solutions included the brand identity implementation through social media strategy, the complete design and execution of marketing and promotional materials.
Further work with partners from the Ara Plaza retail park implies an ongoing project, in which activities are continuous and include not only the creation and strategic placement of materials, but also the constant optimization of activities and budgets, along with content editing and improvement of brand communication.
Digital and OOH campaigns
Social Media Advertising
Giveaway Concept
Branding
New shopping mission in Arandjelovac
Design and Copywriting for Digital Platforms
Digital and Print Production
Social Media
Motion design
Advertising and Community
Analytics and Monitoring
Cooperation with shopping centers and retail parks is far more complex than cooperation with one brand - all brands from the offer are included in each segment of communication.
Therefore, maintaining the visual identity of a retail park on any platform means setting up a framework that communicates the retail park as an umbrella brand, but allows the unhindered and recognizable communication of the brands on offer at the same time.
The opening of the retail park included a strategy for social media appearance, support through the creation of content, and the production of promotional materials such as flyers, posters, billboards, LED animations, and window branding.
With timely support, consistency, and appropriate expertise, our work for the Ara plaza retail park has proven that the comprehensiveness of continuous projects and the content hypersegmentation can be combined into a complete communication, ensuring measurable results and an undeniable growth in brand awareness.
