Digital Campaign
"I like to know
who I'm dealing with"
Image campaigns should build brand awareness, improve and maintain reputation, and emotionally bind consumers to the brand. That is why they are extremely important for brands entering the market.
However, when we have a brand that has been on the market for more than three decades and continuously nurtures a relationship with consumers, then the image campaign becomes a creative game.
Digital Campaign Concept
Content Creation
Videography – Organization and Support
Easy access to electronics!
Campaign Concept and Execution
Design and Copywriting for Digital Platforms
Content
Photography
Advertising
In addition, when an enthusiastic internal marketing team, production and filming experts, as well as creative photographers and screenwriters, get together for an image campaign, the only thing missing for that campaign's success is the star of the Serbian theater.
Of course, there was no lack of success: the engagement of Rale Milenkovic brought the desired publicity to this campaign, another masterfully presented role, and effective transmission of the brand message for ELBRACO technoland.
For the ELBRACO retail chain located throughout Vojvodina, the campaign leader became a well-known local character, conveying the most important functional benefits and reminding the consumers of the brand's role in the local community.
Although the image campaign had a clear motive - the expansion of the retail network, the series of videos with more than half a million YouTube views, and engagement of the target group on Social channels confirmed the reasons for thirty years of consumer loyalty to ELBRACO technoland stores.
