HR Campaign
A Nationwide Breakthrough
Challenges in the labor market have not spared even the largest companies. A campaign to hire 500 people for long-standing shortage positions had to draw attention with a unique concept, to break away from rigid corporate communication, and create a new relationship with employees.
At the same time, ensuring the concept’s adaptability across diverse communication channels – from public transport vehicles to TV commercials – required a completely new approach and readiness to act swiftly.
Over 70 Individual Solutions
Coverage Across OOH, Digital Channels, and Traditional Media
Record Number of Applicants
Recruitment Campaign
Idea Development
Campaign Concept and Execution
Digital and Print Production
Content for Digital and Print Materials
Google Campaigns
Social Media
TVC Scripts
The multi-channel coverage included more than 70 individual solutions, all aligned with the out-of-the-box concept we called “A Job You Can't Resist.”
The campaign slogan united generationally diverse target group segments, while adapting each solution to the specific platform increased message receptivity, enabling smooth communication of relevant information.
The importance of building and operating Mercator-S’s unique logistics and distribution center, as the reason behind the company’s most extensive recruitment campaign in Serbia, was validated by an omnichannel campaign and a record number of applicants. The campaign was crowned with a kind of sequel a few months later – another opportunity for “A Job You Can't Resist.”
