Brand launch
Why Does Everyone Today Know About Hisense Devices?
Consumer perception of devices made in China has shifted since 2018. With numerous examples contributing to this change, it’s no exaggeration to say that Hisense has been a trendsetter.
And we don’t say this just because we had the pleasure of leading the launch of Hisense TV sets, followed by air conditioners, washing machines, and refrigerators in the Serbian market.
B2B and B2C Marketing
Long Tradition vs. Sceptical Consumers
Building Reputation and Identity
A Lesson in Conquering the Market
Branding and Visual Identity
Digital and Print Production
Web & Motion Design
Campaign Concept and Execution
Content for Digital and Print
Social Media
Google Campaigns
It all started with TVs and with the inevitable question, “How do you even pronounce Hisense?” The first major success was achieving the position of the fourth best-selling TV brand in Serbia in just four years.
The fact that Hisense offers consumers innovative technologies at an affordable price was a powerful factor, already on our side. We worked diligently from the very beginning to establish long-term recognition of Hisense as a high-quality yet accessible brand, starting with promoting Hisense as the official sponsor of the 2018 FIFA World Cup in Russia.
The status Hisense enjoys with consumers today is the result of a well-coordinated marketing mix at both B2B and B2C levels, along with ongoing brand awareness campaigns, in-store activations, email marketing, Google campaigns, promotional sales campaigns, and social media activities.
Perhaps our most extensive campaign was carried out to celebrate the brand’s 50th anniversary with simultaneous activities: 50 days of trial use for every purchased device and a ten-week social media contest in which 50 Hisense TVs were given away.
